Creating refined cars for everyone
Refined Design; Refined Cars
Making a car is simple. Making a refined car is hard; cars are a moving art piece, they must have a unique spirit that is open to be read by all around them and invoke a certain feeling in the eyes of beholders.
This is where Geely Design excels. Geely Design currently employs over 500 people working on design from all over the world in four key studios: Shanghai, Gothenburg, Barcelona and California.
Creating refined cars for everyone
A vehicle does not simply consist of metal, plastic, and rubber. It is the total sum of its origin, the people who designed it, and the people who produced it.
Great cars start with great design. It is our job at Geely Design to make great cars a reality by working hand in hand with our engineers.
About Geely Design
Geely Design is a multi-cultural global organization with four well-equipped studios in Shanghai, Gothenburg, Barcelona and California, with total staff of approximately 500. These design studios, with top-class design teams and the latest tools in design development, are responsible for the creation of a unique design language for each of Geely’s brands; Geely Auto, LYNK & CO and London Electric Vehicle Company.
Introductions of Geely Design key members
Shanghai Design Chief
Guy Burgoyne is a man shrouded in mystery; British by birth, Swedish by career and Australian by accent, he is a product of the global automotive industry.
Justin attended the Royal College of Art where he studied vehicle design, graduating in 1999.
After working with some of the biggest and most well-known automotive brands where brand history is etched in stone and culture is brought from one generation of vehicle to the next Justin joined Geely Design Shanghai.
Mat Nicolson is the creator of visions; his work is to carve out full scale design models in malleable clay. These clay models are created to facilitate the design of our cars in their earliest stages. This is literally the first time a designers idea appears as a physical object. These sculptures of ideas, will be continuously modified by hand until the design team is satisfied, creating a tangible three dimensional vision of how the production cars will eventually look.
Deputy General Manager
Huang Ning who reports directly to Guy Burgoyne is the Deputy General Manager of Geely Design China and is leading creative teams to create ever more refined Geely cars. Early in his career, he mastered cutting-edge global automobile development technologies and gathered a wealth of experiences in vehicle development.
Since his arrival, he has taken the lead on standalone model projects, working closely with our global design team to make new breakthroughs. Now, he displays his skills in ensuring continuous improvements in design for whole model series, maintaining globally leading level of development efficiency, and making sure final products are of high quality.
Director of CMF Design
Graduated from East China University with a BA in Textile & Fashion Design and a MA in Art & Design, Elsa Zhang has been working in the automotive colour, materials, and fabric (CMF) Design field for nearly 20 years. She always says that she is one of the luckiest for being able to do what she loves and enjoys all these years. For her, CMF Design is not just a job, but more an indispensable part of her life.
She believes that CMF Design is not a profession whose job is to make cars look good by applying fancy decorations, but rather a creative search for the best balance between technical capacity and emotional resonances with the end users. In her eyes, colours, textures, graphics, touches and smells, all possible design elements are like musical notes, melodies and beats, what she needs to do is to compose them into music which touches user hearts.